VTB
Leasing
Car rental
app for b2b






Task

      The main task that I set myself when designing and prototyping the user path was to demonstrate the types and brands of cars for leasing.



Idea & Solution

      I was working with an existing identity, and I needed to show the brand in a more discreet, premium segment, using the current colors and fonts, and rethinking these identity elements. The main thing in the design is the illustrations of cars, it's like sweets in a shiny wrapper, they were supposed to be the main attractive characters. While the interface was not supposed to distract attention from the "sweets", but to act as a secondary, invisible assistant, that is why even the filter is a line of text and not heavy typesetting tabs.



App. 2021