Branding    January, 2024


Identity concept for a music equipment manufacturer from the USA. The visual image is based on thinking about how sound affects us, how it transforms us. The sound wave can change our perception of reality, and sometimes our inner world. Distortions formed the basis of the corporate identity. We didn't try to establish a single color coding or box ourselves into using 3D or flat images, graphics or photos, instead we used distortion throughout, if you see something distorted somewhere, then you are in dialogue with the Swell.

In the logo we tried to display the headphones, something round at the base and a wire coming from it.

In Collaboration with Alexandra Blazhevič

Elena Saharova /