Web November, 2024
TAU — Musical Culture Space
The concept of TAU is deeply connected to the historical legacy of the VNIIMETMASH factory named after Tselikov.
According to legend, the factory archives contained the diaries of its founder. In them, he described his dreams—visions of the factory filled with melody and rhythm, where all the workers became musicians. Time has shown that his dream was prophetic.
Tau waves are the brain’s response to auditory signals. The name symbolizes the latest advancements in psychoacoustics and the pure enjoyment of sound.
TAU is a space where the industrial past of the factory intertwines with cutting-edge innovations in music, sound, and acoustics.
The concept of TAU is deeply connected to the historical legacy of the VNIIMETMASH factory named after Tselikov.
According to legend, the factory archives contained the diaries of its founder. In them, he described his dreams—visions of the factory filled with melody and rhythm, where all the workers became musicians. Time has shown that his dream was prophetic.
Tau waves are the brain’s response to auditory signals. The name symbolizes the latest advancements in psychoacoustics and the pure enjoyment of sound.
TAU is a space where the industrial past of the factory intertwines with cutting-edge innovations in music, sound, and acoustics.
About process: At the start, I had a logo, a font, and a color to work with. But the color and I didn’t click right away — I wasn’t sure how to make it work. The neon green felt overused and didn’t match the given themes of industrial and retro-futurism at all.
Since the whole setting takes place in a factory, I leaned into the industrial aspect. Gray made the most sense—it’s a common color in work uniforms and fit the retro vibe. But futurism was trickier. No one ever really figured out how to depict the past’s vision of the future. There were plenty of attempts, but they all felt disjointed, pulling in different directions. The pieces just weren’t fitting together.
I started by collecting everything in the project that referenced the past. Then, I looked at how retro aesthetics are reinterpreted with modern tools and layered in futuristic elements—blurs, grain, and schematics with smudged or misprinted ink.
The breakthrough came with a glowing green frame. It felt like a mix of a cyberpunk postcard and an old-school command-line monitor.
That little frame ended up making its way from the website into the overall communication.